In late July, Chipotle garnered kudos after CEO Steve Ells called up a fan who had been Tweeting his displeasure at discovering that Chipotle’s pinto beans were cooked with pork. Ells pledged that the burrito chain would change all its menu boards to reflect the pork content. A few months later I walked into a Chipotle in Midtown and noticed their sign hadn’t changed.
Both a diehard Chipotle fan and a person who doesn’t eat pork, Seth Porges was surprised to discover recently that the pinto beans he’d been eating for years from there are actually cooked with a little bit of bacon. Within two hours of emailing top execs and tweeting about it, he received a personal phonecall from Steve Ells, CEO of Chipotle.