You walk into a store, determined to just buy the one thing you need, the thing you came there for. Your resolve is unwavering, your spirits high — and then you’re bombarded by a slew of sensory shopping cues designed to get you to shop your little heart out. Any retailer worth its weight in marketing gold knows a few tricks of the trade, and will use them to get you to spend more if they can.
It’s already against the law in California to hold your cellphone up to your ear while you drive. Then throw two young children in the back seat, one with no seatbelt on and the other improperly secured in a child’s seat. And just for good measure, take an infant and place it on the lap of the driver — who, by the way, has a suspended license — and you have the 2012 poster for every anti-distracted driving campaign.