Corporations get to tweet all day at customers who follow them on Twitter, but have had trouble reaching those who don’t sign up to be spammed by their 140-character offers. Twitter has solved the problem by pledging to push ad-generated tweets to accounts that don’t follow the advertiser, targeting users based on an “interest graph” generated from the list of accounts they do follow.
In an effort to give sponsors more bang for their buck while somewhat disregarding the needs of its users, Twitter has started to push sponsored tweets up to the tops of feeds. The 140-characters-or-less ads only show up in feeds that you follow, scroll down in the normal way as newer Tweets appear and can be deleted with a click.
Privately-held American Apparel will sell itself to a small investment firm for $382.5 million. NYT reports,
Guess we can’t brush our teeth with our dissent anymore: