In an attempt to spread their retail footprint even further, Redbox has made a deal with pharmacy chain CVS to begin rolling out their video rental kiosks at stores across the country.
While Redbox might be doing bang-up business with their 24,000 DVD rental kiosks around the country, the company knows how quickly you can go from the front of the pack to the rear (just ask Blockbuster). So in an attempt to compete with online rental and streaming service Netflix, Redbox’s president says it’s hatching a plan to expand its market to online users.
As anyone who has followed the nosedive of Blockbuster knows, it’s dangerous for a company in the video business to be too staid. Thus, DVD kiosk company Redbox is dipping its toes into the video game market at the same time it’s also testing out higher price points in some areas.