In the beverage industry, large mega-beer companies have acquired craft beer companies or created their own faux-craft beer brands, to keep up with the change in consumers’ tastes and preferences. The same thing is happening in a business you might not expect: Scotts, a company that makes fertilizers and other products for home gardeners, is getting into the business of helping people with some slightly larger houseplants: hydroponically grown marijuana. [More]
Medical marijuana is legal in 16 states and will reportedly account for nearly $2 billion in sales this year. And even though marijuana growers use any number of major brand-name plant products on their crops, the big companies have shied away from acknowledging this fact… and they certainly don’t openly market to them. But the CEO of Scotts Miracle-Gro wants to change that.
Apparently, Scotts forgot that they were supposed to register their fertilizer with the EPA because they were caught selling products that not only had never been registered, they had “invalid” registration numbers printed on the packages and some products had misleading labels with inadequate safety instructions. Whoooops.
TerraCycle a small, not yet profitable, organic fertilizer company based in lovely Trenton, New Jersey is being sued for trademark infringement and false advertising by the manufacturers of MiracleGro. The complaint stems from TerraCycle’s use of the colors yellow and green in their packaging. TerraCycle sells organic liquefied “worm poop” packaged in donated plastic soda bottles. Scott’s is a $2.7 billion dollar company, according to the Wall Street Journal.