We wrote last week about “SayWA,” the new Washington state travel slogan that was the product of an ecstasy-fueled 18 month brainstorming session by 32 marketing geniuses. What sort of powerful emotions does the SayWA message evoke? Nothing besides puzzlement and the nagging suspicion that someone just came up with a me which actually infects the listener with a highly contagious form of mental retardation.
saywa
SayWA The Fuck?
By 3.17.06
Washington State — unhappy with the stalwart, imperative “Experience Washington” — have changed their advertising slogan to “SayWA: The Sound of Jaws Dropping.” You said it.
