One of the best feelings as a consumer is the, “Wow, you didn’t have to do that but I’m so glad you did” feeling. Like when a customer service rep rewards you with a coupon just for calling in with a question, or when the cashier slyly gives you a discount you didn’t earn. Or when a garbage crew worker sifts through the trash to rescue an unopened birthday card and return it to its rightful owner. [More]
