Negative option billing is an especially insidious way to make people keep buying things from you, and it’s an especially big problem online. Most products promising a “free trial” use it, and the method sells products like credit monitoring, college financial aid help, skin care products, weight loss supplements and shoes. Canceling these subscriptions can be a huge hassle, and wouldn’t it be easier if opt-out subscriptions just weren’t a thing? [More]
