As we reported on Friday, in parts of the Northeast, Nabisco’s traditional Premium brand saltine crackers have abruptly disappeared from the shelves. Unless they want to switch to one of the several other brands of saltines, their only choices are mini crackers or the new round ones. The change also disguises a stealth Grocery Shrink Ray that reduces the total mass of crackers in a box.
We don’t eat saltines all that often here at Consumerist HQ, but we are certainly familiar with the classic cracker’s orthogonal form. Well Nabisco is out to shake up the “stuff you crumble into your soup” market by testing a round version of its Premium brand saltine.