Rebekah received an advertising flyer in the mail recently from a local roofing company. It was addressed to “Current Resident,” and she glanced at it before throwing it away. Wait…that house printed on the postcard looked familiar. It was her house. Unnerved, she sent the postcard over to us, asking, “Is this common?” [More]
The New York Times says a white roof on your house “can cost as little as 15 percent more than its dark counterpart” yet “reduce air-conditioning costs by 20 percent or more in hot, sunny weather.” This is because, scientifically speaking, the color white hates the stupid sun and won’t have anything to do with it.