retargeting

Adam Fagen

Instagram’s New Ads Will Target Shoppers Who Look At Stuff Online But Don’t Buy It

One of the ways I save myself money when shopping online is pretty simple: I put a bunch of stuff in my online cart that I want, then immediately close the window and don’t return. Facebook is going after people like me with its rollout of dynamic ads on Instagram, which will be targeted at shoppers who browse online but don’t pull the trigger when it comes to actually buying items. [More]