Showrooming, as many people who walk into Best Buy stores know, is when customers check out an item in a local store, then turn around and purchase it online at a lower price. What happens if you do the opposite of showrooming, though? What about when you check out a product online, then buy it locally because they have the best price or you’re impatient? One marketing firm thinks that we should call that “Webrooming.” [More]
There might be something to the saying “my day doesn’t start until my second cup of coffee.” Okay, maybe I’m the only one that says it, but we could all probably use a little more caffeine in the morning. A new study suggests that the stimulant helps keep employees honest. Cue bosses loading the kitchenette cabinets with bags of coffee.
This might seem like a completely backwards question, especially when you consider the recent mega-breach of credit and debit card numbers at Target. But it could be that the wider adoption of credit cards and electronic payments contributed to huge decreases in crime rates in the United States in the 1990s. [More]
Say you’re faced with making a decision between multiple brands or change service providers. Your willingness to seek variety, or make a change — even if it requires additional effort — may be tied to how confident and empowered you feel at that moment. [More]
Anyone who doesn’t believe that smell sells has clearly never spent a year living in an apartment immediately above a local gourmet bakery. Who can resist the smell of freshly-baked bread first thing in the morning? Nobody, that’s who. Scent is a powerful trigger.
Millennials Who Chose Not To Attend College Are More Likely To Live In Poverty Than Past Generations
For everyday over-the-counter drugs like painkillers or allergy medicine, do you pick up the brand name, or a generic? Even if the inactive ingredients and binders are slightly different, the brand-name and store-brand meds that sit side-by-side on the shelf should have the same effects. One costs a lot less. So why does anyone buy name-brand over-the-counter drugs? [More]
If you’re looking for ways to scrounge up extra funds, the medical industry offers some outlets that might be worth looking into. While these methods of scrapping together supplemental income aren’t for everyone, they might become attractive given the right circumstances.
While most of us don’t trust spam, if you order something advertised through it, be it pills, knockoff Rolex watches, or software, it will probably end up at your door. That’s one of the many surprising conclusions uncovered by researchers tracking exactly how spam works (PDF) from alpha to omega in the transaction process.
It stands to reason that those little bundles of electromagnetic radiation we call cell phones affect the body somehow, and researchers have confirmed they mess with our brains.
A shift toward producing flu vaccines using cultures of animal cells inside of steel tanks instead of chicken eggs should make it easier to get the shots ready more quickly to stem pandemics.
“Virus” and “tobacco” are not two words you usually think of in a positive light, but they could be the secret to making batteries last ten times as long.
NestlÃ© is the latest company to slap some nutrients (or in this case probiotics) in a product, call it “functional food,” and market it to shoppers as a healthy and smart product. Last week, the FTC got the company to agree to stop claiming that its chocolate Boost Kid Essentials–which comes with a straw lined with probiotic bacteria (mmm delicious!)–will do things like protect them from diarrhea and improve school attendance rates. The FTC says the claims aren’t substantiated with adequate scientific research.
If you want to find the best deals and sale items, it’s wise to head directly to the back of the store and work your way up to the front.
If your teenager is quick to anger and depression, disagreeable and likes to break rules, video games may not just be letting him blow off steam, but may actually accentuate his dark tendencies, a study by professors from Villanova and Rutgers concluded.
Networks and advertisers alike are understandably worried that the commercial-obliterating magic of DVR would render ad spots irrelevant. The fears are unfounded, according to Duke University business professor Carl Mela, whose study found that the Aflac duck and Verizon Can You Hear Me Now Guy won’t go down so easily.