reference price

Alan Rappa

FTC Reportedly Looking Into Potentially Deceptive Amazon Discount Pricing

When you say you’re selling an item for 30% off of some higher original price, there are rules about how real that “original” price has to be. If that reference is made up, or the item never actually sells for that price, you can land yourself in some legal trouble. And now sources say that the Federal Trade Commission is having a look to see if that’s what Amazon is up to. [More]

Akira Ohgaki

Report Claims Amazon’s List Prices Mislead Shoppers About Discounts

One aspect of shopping on Amazon is that the online retail giant appears to offer significant discounts on many of the items it sells. However, a new report alleges that these markdowns not as generous as they appear, and that many of them are effectively nonexistent.  [More]