Over a year ago, we wrote about Lifestyle Lift and its attempts to astroturf a customer review website (while simultaneously suing that website for trademark infringement, naturally). But then they caught the attention of New York Attorney General Andrew Cuomo’s office, and now they’ve agreed to pay $300,000 and will stop publishing fake reviews online.
realself
Plastic Surgery Company Sues Consumer Site For Negative Customer Reviews
By 3.4.08
Lifestyle Lift claims it’s a “minor one-hour procedure with major results,” but a lot of customers who have paid for the procedure have been left unhappy, and they’ve consequently posted reviews about it on a plastic surgery review blog called RealSelf. Lifestyle Lift has sued RealSelf, claiming trademark infringement, and now RealSelf has countersued, claiming Lifestyle Lift padded RealSelf’s site with shill reviews.
