Next to a CNN news story about how The Rapture is predicted to occur this Saturday reader Ed noticed a little ad for Allstate insurance. (According to some beliefs, The Rapture is when Jesus returns to the Earth and pulls up all the chosen in the air to meet him and get whisked away to heaven. Then some really bad stuff happens down here.) The copy reads, “When it happens, you’re in good hands.” While no doubt the placement is accidental, and part of the effect comes from the intentionally vague and all-encompassing tagline, one does start to wonder how Allstate insurance could help out during the End of Days…
An atheist in New Hampshire is hiring out pet care services to Christians who believe that there will be a rapture and they will leave behind their pets. He won’t tell Mainstreet whether the business is very successful—he says his clients number “more than one and less than 175,” but it’s certainly an interesting way to bring two traditionally opposing groups together under a common (profit-making) cause.
A company called You’ve Been Left Behind is selling a post-Rapture package that sends emails to your sinful friends and family, letting them know where you are and what’s up with the whole pending apocalypse thing. For only $40 per year, You’ve Been Left Behind offers “to get one last message to the lost, at a time, when they might just be willing to hear it for the first and last time.”
The Global Pastors Network — a confederacy of evangelical protestants closing the spines of their Bibles on their laps and thumping back and forth in excitement of the impending Apocalypse — have announced their “Billion Souls Initiative”.