Kosher certification is the new darling of health-conscious consumers who misguidedly believe that biblically blessed health standards can reign in the excesses of commercial food production. Even Chinese exporters are betting that kosher certification can convince foreign consumers that their wares are safe. To companies, certification is just a marketing tool: it lends the aura of safety without offering any actual food safety benefits.
Many Chinese companies were unfamiliar with the concept: One furniture maker asked for kosher certification, drawing a polite rebuff. Another facility asked to get certified as kosher even though it was smoking eel on site, a kosher no-no. The company was turned down; it is now building a separate, kosher-only facility.
