purple is the new red

Genetically Modified Purple Tomatoes: Antioxidant Goodness Or Too Weird To Eat?

Genetically Modified Purple Tomatoes: Antioxidant Goodness Or Too Weird To Eat?

Although it’s not entirely clear what exactly — if any — the added health benefits of antioxidants are, one thing that’s pretty clear is that consumers are going nuts for anything with labels touting ingredients with those antioxidizing powers. A new tomato genetically modified using an antioxidant pigment to make it purple is banking on those health-conscious consumers. [More]