Does Progresso soup come from an agrarian paradise where all of the ingredients are locally harvested and lovingly stirred into small batches of fresh, tasty soup? Not really, no, except for the “tasty” part. Progresso, owned by General Mills, has a series of ads airing that feature this faux-farmer’s market back story, and their national canned soup competitor Campbell’s isn’t buying this back story. Campbell’s took their issue with the spot to the ad industry’s self-regulation mechanism to sort out their differences. [More]
Reader Michael noticed these weird, soup-bashing ads in some Detroit-area newspapers yesterday. It seems that Progresso and Campbell’s have launched some negative campaign ads — smearing each other for using MSG in their soup. Is the world ready for a canned soup war? If it is, should we be depressed about it?