In an age of skyrocketing budgets, movie studios are looking for any edge they can to make sure they cover their costs. According to the New York Times, those fears have led to partnerships with advertisers that develop at the concept stage, and advertisers have a hand in forming the plot of the film.
Would You Take Your (Really Hot) Kid To The Abercrombie & Fitch Emergency Department And Trauma Center?
The once-popular—surely it isn’t still?—teenaged sexpot clothing store Abercrombie & Fitch is shelling out $10 million to build a new emergency room and trauma center at Nationwide Children’s Hospital in Columbus, Ohio. Now a group is speaking out against the idea of prominently naming the kids’ ER after the store, which the hospital has been hinting at in announcements. The reason the hospital is called “Nationwide Children’s Hospital” is because Nationwide Insurance gave it $50 million. Up next: the Budweiser End Zone Birthing Center, and then the American Apparel Teenaged Pregnancy Wing.
Our sister site, Jezebel, has posted something awesome about the product placement that’s infiltrated the teen lit genre. One particularly sad example features a character called “Mackenzie Blue” whose tastes seem to be for sale before the books have even been written.
Sir Richard was seen briefly in the original film, passing through an airport security scanner, but can only be seen from behind in the new edit.
Why bother to pay for product placement when you can just make a whole damn movie? Burger King and Crispin Porter & Bogusky agree and have announced their intention to bring the burger to the big screen.