Since their introduction in 2012, Tide detergent pods have been a lightning rod for controversy. Initially packaged in clear plastic, candy jar-like container, the glossy, orange, blue and white pods tempted an alarming number of children into taste-testing them. Procter & Gamble, the makers of Tide, have subsequently made the packaging opaque and more secure, but one woman who says her grandson almost died after biting into a Tide pod says more can be done to make the product less yummy-looking to children. [More]
Grandmother Of Poisoned Boy Asks Procter & Gamble To Stop Making Tide Pods Look Like Delicious Candy
Andrew is a regular user of Old Spice deodorant, so he noticed when a packaging change also meant a sizing change. And no, it was not the same brand/fragrance scramble that led another Old Spice user to think that his deodorant, too, had fallen prey to the shrink ray. Nope. This is the same product.
Do you know what’s wrong with the current oral hygiene products market? Not enough bacon. In what has got to be an early April Fool’s joke, Procter & Gamble has joined the global bacon obsession. Yesterday they announced a new flavor of Scope mouthwash flavored like the famed pork product. It tastes like bacon, but leaves your breath minty fresh. If that’s even possible, the existence of Scope Bacon is a disturbing bit of flavor chemistry and we have to try it right now.
Everyone loves Tide, from the toddlers who gobble detergent pods to the criminals who boost it and sell it illegally. Some people even do laundry with it. The real question at the core of the Tide trade is this: How did bottles of brand-name detergent become a de facto currency? Why this brand, Tide? Where do the bottles come from, and who is the end consumer who actually pours the Tide in their washer?
Over the weekend, there was an explosion inside a chemical plant in Japan. So it only makes sense that the parents of youngsters in North Texas are buying oodles of diapers.
Have you ever looked at a 80 oz. bottle of Mr. Clean and puzzled over how many 40 oz. bottles of Mr. Clean would go into this larger size? Probably not, but this label clears up the math question no one really needed the answer to.
People lie. What we want isn’t always what we say we want. This poses a problem for marketers, who depend on market research before launching new or redesigned products. Researchers have learned that people in focus groups tend to tell the authority figures running the test what they think the tester wants to hear. They say that they’re interested in products without considering whether they would actually buy them. They say that something draws their eye when it really doesn’t. Fortunately, technology has caught up with our lies. Market researchers can now track subjects’ retinas to see what products really draw their eye, analyze barely perceptible involuntary facial expressions, and even monitor brain waves to see which choices elicit happy thoughts.
Procter & Gamble’s Aussie brand of hair care products have been redesigned, and with that came a shrink raying of their larger pump shampoo bottles, from 33.8 fluid ounces to merely 29.2. Only notice how the elegant curves and narrower bottle make the new version look larger, not smaller.
Coca-Cola might be super proprietary about its secret soda formula, but when it comes to sharing technology that could help the earth, it’s willing to to spread the wealth with other big American businesses. Coca-Cola, Ford, Heinz, Nike and Procter & Gamble announced today they’ve teamed up to work on how to develop plant-based plastic material.
It looks like 2012 is the year of Tide. First, it was revealed that the detergent is being heisted for use as currency by unseemly folks. Now the makers of Tide are having to change their packaging for Tide Pods because kids want to put the colorful, shiny detergent packs in their mouth.
Consumerist reader Jordan recently copied us on an email he wrote to Procter & Gamble, shaming them for performing the grocery shrink ray on his favorite Old Spice deodorant. But before we could even post his tale of outrage, he received a reasonable explanation and an apology from P&G. Imagine that!
Four years after we first published stories about Crest Pro-Health mouthwash doing scary things to people’s mouths, the product is still on the market. And it’s doing scary things to customers’ mouths to this day, 48 hours per day. One of those customers is reader Maria’s mom, who lost her sense of taste after using the product. A week later, she still wasn’t interested in eating.
Two apparently separate dog food recalls have been issued in the last 24 hours — one by Procter & Gamble’s Iams brand, the other involving several regional brands produced by agribusiness colossus Cargill — that both involve the same concern over an unfriendly mold being present in your furry best friend’s food.
Richrecruiter picked up one of those large bottles of Aussie Moist shampoo from Target recently, and noticed that it was smaller than the previous bottle he had purchased. Why, about 20% smaller, but at the same price. The Grocery Shrink Ray is on the attack!
Here’s a quick quiz: If you use Procter & Gamble’s Ariel USA laundry detergent, should you use 1/2 cup, 1/4 cup or 1/5 cup of detergent for a medium-size load of laundry?
We’re not sure who first thought it would be fun to zap Ivory soap in the microwave, but it looks really fun. The famed air pockets fill with steam, forming a massive soapsplosion. Frequent photo contributor Ecstatic Mark snapped this picture of the result when he nuked a small chunk of soap, about the size of the one on the left. If you don’t have both Ivory and a microwave handy, you may be wondering what that looks like while it’s microwaving. Wonder no more.
Finally, an American ad for feminine hygiene products implying that shed uterine linings are not a thin blue liquid. This print ad for Procter & Gamble’s Always brand acknowledges, if only in the form of a tiny red dot, what actually happens to the pads that they once marketed by showing women doing cartwheels in white pants. Or something.
Procter & Gamble may only be #26 on the Fortune 500 this year, but that hasn’t stopped the company from once again outspending all other U.S. advertisers by nearly $2 billion.