Procter & Gamble has realized that it needs to stay ahead of consumer trends to stay a top seller of staple products like razors, detergent, and shampoo. The popularity of Dollar Shave Club took the company by surprise, so it began its own Gillette Shave Club, then apparently wondered what else they could ship to customers at regular intervals so customers wouldn’t have to go to the store. After all, if they don’t have to think about buying razors, they don’t have the opportunity to switch brands. [More]
You may not realize it, but every product that you see on the shelves of a major retailer is there because of intense negotiations behind the scenes over price, placement, number of varieties available, and even whether there will be a near-identical store-brand product next to it on the shelf. [More]
While shiny, candy-colored detergent pods have poisoned many thousands of kids who mistake them for toys or treats, they’ve been success for detergent brand Tide and its parent company Procter & Gamble. So is it a coincidence that Tide’s new recommendation that customers use as many as three pods per load comes amid an overall sales slump in the detergent category? [More]
With all those lumbersexuals and their bushy beards taking a big cut out of the razor business, it’s no surprise that competition is fierce. In an effort to protect its slice of the market, Gillette is suing online subscription razor service Dollar Shave Club for violation of intellectual property.
A new look can be expensive, but hey, sometimes you’ve just got to shell out a few billion or so to try out some new cosmetics, right? After earlier reports that it might be in the buying mood, Coty Inc. announced today that it’s shelling out around $12.5 billion to bring 43 Procter & Gamble beauty brands into its company fold.
Procter & Gamble has been looking to streamline its massive portfolio of brands, looking to sell, spin off, or shut down the majority of them. Last night, the unofficial news came out that many of the company’s beauty brands sold to competitor Coty, which means that Cover Girl and Clairol will be run by another drugstore cosmetics veteran. [More]
Jill noticed that there were two different designs of Dawn dish detergent on the shelf. As a savvy consumer, she knew that sometimes a redesign can mask a strike from the Grocery Shrink Ray. Indeed, the new bottles contained two fewer ounces of detergent, yet advertise that they contain “2X More.” Wait…two times more of what?
In spite of efforts by manufacturers to make their laundry detergent pods look less like candy in a jar, the number of poisoning incidents related to these products continues to grow. [More]
That Was Then, This Is Now: How 72 Brands From ‘Mad Men’ Have Changed Since Don Draper Was In Charge
Because nothing gold can stay, AMC’s popular Mad Men has reached the final episode of its final, seventh season. Over the course of the show, we’ve seen pitches for a multitude of companies, brands, sports, groups and even cities. While some of those brands were created for the show, the large majority were very real — and some continue to exist today. In the spirit of nostalgia, we thought now might be the right time to check in on those products and companies pitched by Sterling Cooper (and its various rebirths), to see which have been lost to the mists of time, and which still remain. [More]
Great news for hardcore multi-taskers: Amazon and Procter & Gamble are teaming up to deliver highly relevant ads to consumers while they sit on the toilet. They won’t just show advertisements to this captive audience, though: the placards will also have barcodes that people with Amazon’s smartphone app can scan as virtual coupons for Procter & Gamble products. [More]
Here’s to hoping Duracell has enough battery power to move on with its life after a breakup: Procter & Gamble announced today that it’s planning to ditch its Duracell business, as part of a move to trim down its roster of consumer brands. Duracell will become a separate company, with shareholders getting the option to exchange some or all of their P&G stock for a stake in the new venture. [More]
Microbeads are little plastic beads that appear in face washes, toothpastes, and other personal-care items. They aren’t so beautiful for America’s waterways, where the tiny beads could end up in the stomachs of the fish and fowl we like to gaze at and eat. Some lawmakers want the beads banned, but Procter & Gamble is the latest personal-care products company to dump them voluntarily. [More]
Earlier today, we told you that Procter & Gamble’s Crest toothpaste brand had reportedly backed out of its deal to sponsor the upcoming Breast Cancer Awareness Month initiative with the NFL because of the recent domestic violence scandals that have rocked the league. Now, the folks at Crest have confirmed they will not be part of this year’s campaign with the NFL. [More]
The nation’s largest TV advertiser, and the company that makes many of the products in your bathroom, has reportedly decided against sponsoring the NFL’s annual breast cancer awareness initiative in the wake of numerous allegations of domestic abuse against players. [More]
The Gillette business model is now a legend selling an item inexpensively or giving it away for free, then selling customers a more profitable item that they need to keep that item going. Think of razors and disposable blades, inkjet printers and cartridges, or free mobile phones tied to long service contracts. Now Gillette is changing its time-honored business model a little, and selling the FlexBall razor, which accepts a variety of blade cartridges. [More]
Remember when Procter & Gamble cruelly taunted the Internet with the prospect of bacon-flavored mouthwash? It was all an April Fool’s Day joke, but seemed just plausible enough to be real. We wanted it to be real. Now the same company is offering another oral care product that seems too amazing and can’t possibly be real: chocolate toothpaste. [More]
Since detergent pods hit the market back in 2012, authorities (and Consumerist) have been warning consumers to keep the products far, far away from children who might mistake them for candy. Procter & Gamble reports that incidents of young children poisoned by Tide’s detergent pods are way down. Public awareness probably helped, but putting them in jars that make them look less like candy has helped a lot more. [More]