NestlÃ© is the latest company to slap some nutrients (or in this case probiotics) in a product, call it “functional food,” and market it to shoppers as a healthy and smart product. Last week, the FTC got the company to agree to stop claiming that its chocolate Boost Kid Essentials–which comes with a straw lined with probiotic bacteria (mmm delicious!)–will do things like protect them from diarrhea and improve school attendance rates. The FTC says the claims aren’t substantiated with adequate scientific research. [More]
By cwalters July 19, 2010
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