preferred selection

Retronaut and Lidl

Kroger Drops Lawsuit Against Lidl Over Similar Store Brand Names

Are consumers likely to confuse one of Kroger’s store brands, Private Selection, with one of Lidl’s store brands, Preferred Selection? Kroger filed a lawsuit a few months ago against Lidl, a German chain opening its first stores on this side of the Atlantic, claiming that the store brand names were too similar. Now Kroger has dropped the suit. [More]

Retronaut and Lidl

Kroger Goes To War With Lidl Over Similar Sounding Store-Brand Products

Lidl, the discount grocery chain from Germany that is not Aldi, recently opened its first U.S. stores in a handful of states. But not everyone is rolling out the welcome wagon. The nation’s largest supermarket chain is accusing the newcomer of trying to copycat its store-brand line of products. [More]