For the last few years, the Federal Trade Commission has repeatedly spanked the makers of POM Wonderful beverages for making unsubstantiated advertising claims about the health benefits of its pomegranate juice products. But today in a federal appeals court, POM argued that the FTC went too far in regulating the ads in question. [More]
POM Wonderful has moved on from the FTC’s demand that the company prove that its products are effective against heart disease, prostate cancer and other conditions. A new TV ad for the beverage goes Biblical, featuring a sultry Eve sharing her Garden of Eden abode with a bottle of POM Wonderful instead of an apple.