Poke-Sponsorship

Robert Couse-Baker

Pokémon Go Shouldn’t Be Used To Sell Fast Food To Kids, Say Advocates

Last week, Niantic, the company behind the wildly popular Pokémon Go app, unveiled its first sponsored partnership with McDonald’s in Japan, turning the country’s fast food restaurants into PokéStops where players can purchase items for their characters. While there currently aren’t any sponsored stops stateside, one group is trying to get ahead of the Poké-ball, urging the game maker not to deliver personalized ads to kids based on PokéStops and gyms at retail locations.  [More]