I carry a lot of store loyalty cards around. I have a separate wallet for them. I have five different cards just for different pet stores. “Another loyalty card” is not something that America seems to need. Yet last month, American Express introduced a loyalty program called Plenti, which promises to let you accumulate points on purchases at different retailers and other businesses. The problem is that the rewards aren’t as flexible as the card’s ad campaigns imply. [More]
Plenti
American Express Partners With Macy’s, Exxon Mobil & Others For Coalition Loyalty Program
By 3.18.15
Forget about Costco, American Express seems to have moved on from being dumped by the warehouse club, announcing its partnership with a plethora of retailers and companies for a new venture: a coalition loyalty program. [More]
