With TV viewers increasingly turning to streaming services or fast-forwarding through commercials on their DVR, product placement is hotter than ever. Reality show contestants have to carry around a company’s mascot for an entire episode; there’s an entire show coming that’s just an ad for an app (it rhymes with “blazzam”). But did a classic soap opera cross the line when a character becomes sick with a rare disease and the show’s partner just happens to make a drug that can treat her ailment? [More]
pharmaceutical companies
One Free Meal From A Pharma Sales Rep May Be Enough To Change Doctors’ Prescribing Habits
By 6.23.16
Your physician may have any number of degrees, honors, certifications, and other framed pieces of paper mounted to their office walls, but does any of that make them less susceptible to a glad-handing pharmaceutical sales rep who comes armed with some reading materials, free samples, and a lunch charged to their expense account? [More]
Pharmaceutical Companies Using Fitness Trackers To Collect Data On Drug Trials, Other Research
By 9.14.15
Consumers looking to improve their health have turned to fitness trackers like Fitbit, Jawbone, Vivofit, and Fuse that record the user’s heart rate, calories burned, steps walked, and other pertinent data. These devices are also increasingly being used for another purpose: tracking the effectiveness of new medications in drug trials and other research for pharmaceutical companies. [More]
Johnson & Johnson Creating An Independent Panel To Review Patient Requests For Unapproved Drugs
By 5.7.15
What’s a sick person to do when all the drugs on the market haven’t been able to help ease their ailment? Some of the seriously ill turn to medical trials held by drug companies to gain access to experimental drugs, but it’s not always easy to accomplish. A new system from Johnson & Johnson will employ an independent panel to review requests from seriously ill people who want to try an unapproved drug without participating in the actual testing of the drug. [More]
By 12.31.08
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Starting January 1, drug companies will implement a voluntary moratorium on branded goodies from drug companies.
Modern Psychiatry: Brought To You By Selfless Pharmaceutical Companies
By 7.13.08
Psychiatry is nothing more than a well-funded front for big pharma, according to lawmakers investigating the field’s premier organization, the American Psychiatric Association. Unlike psychologists, psychiatrists can write prescriptions, giving pharmaceutical companies a powerful incentive to lavishly subsidize both their lifestyle and profession.
