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PepsiCo Announces Purchase Of Kombucha Company KeVita

For the second time today, a giant soda company has announced an acquisition of a smaller company that makes drinks that are a lot less sugary. Earlier today, it was Dr Pepper Snapple spending $1.7 billion on flavored water maker Bai Brands. Now comes news that PepsiCo is acquiring KeVita, a brand known for its kombucha offerings. [More]

(ken fager)

Pepsi Plans To Cut Added Sugar In Majority Of Drinks By 2025

Pepsi’s seemingly endless experiments with sweeteners in its drinks is taking on yet another new chapter, as the beverage behemoth unveiled a plan to reduce added sugars and calories in dozens of products by 2025.  [More]

Lawsuit: PepsiCo’s Naked Juice Drinks Mislead Shoppers About Ingredients, Sugar Content

Lawsuit: PepsiCo’s Naked Juice Drinks Mislead Shoppers About Ingredients, Sugar Content

Should a drink called “Kale Blazer” have kale as its primary ingredient? When something says “no sugar added” on the label, do you think that means the beverage is low in sugar? These and many other questions may eventually possibly be answered by a new lawsuit filed against PepsiCo. [More]

Twitter

Twitter Thinks You Might Like To Slap Brands’ “Promoted” Stickers All Over Your Photos

If you looked at the last Twitter you shared on Twitter and thought, “You know, I could really use some more corporate branding on here,” you’re in luck: the social media platform says its teaming up with companies to offer “Promoted #Stickers.” [More]

17 Commercial Failures From Brands With Spectacularly Bad Ideas

17 Commercial Failures From Brands With Spectacularly Bad Ideas

While Keurig is surely hoping there will come a day when its failed KOLD soda-making machine is but a misty, sparkling memory, it’s not the first company to reach for the stars, to fly too close to the sun, to try to capture lightning in a bottle… and fail utterly and completely, thereby forever securing a spot in the brand failure hall of fame, never to be forgotten. [More]

It’s True: Crystal Pepsi Is Coming Back For All Those People Who Forgot They Hated It The First Time Around

It’s True: Crystal Pepsi Is Coming Back For All Those People Who Forgot They Hated It The First Time Around

For better or worse (mostly worse), I’ve always been a big fan of soda, so when I was a senior in high school in Florida in the early ’90s, I was over the moon that my area would get to try Crystal Pepsi before some other parts of the country. Then I tasted the underwhelming clear cola for myself. Now, more than 20 years later, Pepsi gets to introduce a new generation of cola lovers to that same unique disappointment, with a limited time re-release of Crystal Pepsi that we’re pretty sure the world could have done without. [More]

Ben Schumin

Pepsi To Bring Back Aspartame-Sweetened Diet Pepsi By September

Weeks after it was rumored that continued falling sales would propel PepsiCo to once again change the sweetener used in its main calorie-free beverage, Diet Pepsi, back to aspartame, the company announced plans to do just that Monday.  [More]

Allen

Pepsi Cancels Its Meeting With Bottlers To Discuss Diet Pepsi Plans

In recent years, customers told Pepsi that they weren’t interested in drinking diet colas because of their concerns about the sweetener aspartame. Pepsi took the logical next step and changed out the sweetener in Diet Pepsi to a blend of sucralose and acesulfame potassium to prop up diet cola sales, and in response to the change, sales…. fell even faster. Now Pepsi has canceled a planned meeting with bottlers to discuss solutions to the crisis. [More]

Court Won’t Stop San Francisco’s Mandatory Warnings On Soda Ads

Xavier J. Peg

In 2015, San Francisco enacted a new city ordinance requiring warnings on ads for soda and other sugary drinks. With the new rules set to go into effect later this summer, a number of trade groups are suing the city to overturn the law. The plaintiffs had hoped to get an injunction preventing San Francisco from enforcing the warning label requirement, but today a federal court said the city can go ahead with the ordinance for now. [More]

Pepsi, Frito-Lay Quietly Adding GMO Ingredient Labels To Some Foods

Pepsi, Frito-Lay Quietly Adding GMO Ingredient Labels To Some Foods

Whether or not you agree with mandatory labeling for foods containing genetically modified or genetically engineered ingredients, the Vermont law requiring this information on food sold in that state will go into effect on the first of July. Some companies — including Mars, Campbell Soup, and General Mills — have announced decisions to implement these labels nationwide, while PepsiCo appears to be quietly putting labels on its products. [More]

Why Is An Old Billboard A Treasured Symbol But A New One Is An Eyesore?

nydlux

If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? [More]

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UPDATE: Pepsi Says Organic Gatorade Still Slated For 2016 Release

UPDATE: After an earlier report that Pepsi was pushing back the release date of its new organic Gatorade to 2017, a spokeswoman for the company reached out to Consumerist and said that unfortunately, “the wrong date was shared” in the media outlet’s interview. [More]

Molly

Supervalu, PepsiCo Pledge To Sell & Use Only Cage-Free Eggs

Two more national companies are jumping on the increasingly crowded cage-free egg bandwagon. PepsiCo and Supervalu — the operator of brands like Cub Foods, Farm Fresh, Hornbacher’s, Shop ’n Save, and more — both plan to transition to using or selling only cage-free eggs over the next several years.  [More]

Walmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To Flint Schoolkids

Walmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To Flint Schoolkids

You’ve no doubt heard about the concerns over lead-tainted water in the Michigan city of Flint. While the city and state have declared it a public-health emergency, some big businesses are stepping up with the promise of delivering millions of bottles of clean water to Flint schoolchildren through the rest of 2016. [More]

Predictably, Crystal Pepsi Winners Are Already Selling Their Prizes On eBay

Predictably, Crystal Pepsi Winners Are Already Selling Their Prizes On eBay

There are a lot of people out there who want to try or rediscover Crystal Pepsi for some reason. Pepsi, however, knows how to keep our interest and drive fans crazy, which is why so far they’ve only made the clear cola available to 13,000 lucky winners through a sweepstakes. Naturally, those winners are selling it off on eBay. [More]

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Pepsi Is Planning To Launch An Organic Version Of Gatorade Next Year

Whenever you take a swig of Gatorade, you’re probably not thinking about the Riptide Rush tree that bore fruit and provided your drink with flavor. But Pepsi wants to change how customers view Gatorade with a flying leap onto the healthy trend bandwagon, by introducing an organic version of the sports beverage next year. [More]

(ken fager)

Pepsi To Appeal To Different Set Of Millennials With New “1893” Cola

Mention any cool brand to a bona fide hipster and you’ll inevitably get an earful about how that product sucks now and was so much better blah blah blah. But even the oldest hipster still hanging on to the refurbished sugar warehouse “space” his parents bought him two decades ago isn’t old enough to remember the original Pepsi formula. [More]

Ben Schumin

Pepsi “Not At All Concerned” By Negative Initial Reaction To New Diet Pepsi

After decades of using aspartame as the sweetener for its Diet Pepsi cola, PepsiCo made the switch to sucralose (aka Splenda) in August. Early feedback has not been positive on social media and sales have not turned around, but the company says to remain calm and keep drinking. [More]