Most of us have seen hidden-camera tricks where some unwitting subject raves about what they are eating because they have been told it’s a certain brand or from a well-regarded restaurant, only to find out it’s a generic frozen dinner from the supermarket. What if these people aren’t necessarily pretending to like the food? A new study shows that brands may make us so predisposed to an opinion that we don’t use the part of our brain that helps to make such judgements. [More]
It’s been three months since a judge tossed out New York City Mayor Michael Bloomberg’s ban on sugary drinks larger than 16 ounces, calling the regulation “arbitrary and capricious.” Today, a state appeals court panel heard arguments for and against the ban, but it doesn’t look good for Mayor Mike. [More]
You’ve probably seen the 30-second TV ads promoting that new 2-hour commercial for Google starring those two actors from that other movie that people really liked eight years ago. We’d like to think product placement has sunk to a new low, but every time we’re convinced that advertisers have hit bottom, someone throws them a more powerful digging implement. [More]
Four years after Coca-Cola launched its Freestyle soda fountains that allow users to mix/match/blend/concoct whatever flavor monstrosities they want without the hassle of having to bounce from nozzle to nozzle, PepsiCo has finally gotten on board the Fantasy Flavor Train with a test of a new soda fountain that allows customers to add shots of extra flavor into their sweet drinks. [More]
If our readership understands anything, its fanatical devotion to one product and an almost equally fanatical need to make stores follow their own policies. That is how Tom got in serious trouble with the employees of his local Walmart. Or did the local Walmart’s employees get in trouble with Tom? Walmart promises to price-match local competitors, including the prices with loyalty cards. Except, apparently, when it comes to Pepsi. For Tom.
The Center for Science in the Public Interest, which loves to ruin everyone’s day by reminding people of all the calories and fat in the foods we enjoy, are calling on the FDA to set a safe level of added sugars in soft drinks and other sweetened beverages. [More]
For people who think Taco Bell’s “Mtn Dew A.M.” blend of Mountain Dew and orange juice is just a little bit too natural for a breakfast drink, the folks at PepsiCo have heard your pleas and are rolling out an actual breakfast-drink version of Mountain Dew called “Kickstart.” [More]
For many Costco shoppers, a trip to the warehouse store isn’t complete without stopping by the lunch counter and plunking down $1.50 for a hot dog and a Coca-Cola beverage. It’s the same price and pairing the company has had since 1985. But that’s about to change, with Costco making the decision to switch all its stores over to Pepsi. [More]
Sometimes it feels like every other country is having so much fun with their snacks and fast food while we’re just stuck with the ho-hum normal flavors of the West. Sour cream and onion-flavored potato chips? Fine, that’s tasty. BUT SO BORING. We can’t help but be jealous of countries like China, which has a vast array of Frito-Lay potato chips that come in flavors like “Pepsi Marinated Chicken Wings.” What in the what now? That has to be fun. [More]
Sick of going separate sections of the supermarket to buy beer, soda and snacks? Then the folks at PepsiCo and Anheuser-Busch InBev N.V. have created the monster one-stop display for you. [More]
Diet Pepsi has switched up its sweetener but it’s doing it ever so quietly and carefully, so as not to freak everyone out. The goal is to make sure that the soda will taste the way it’s supposed to for a longer time, but because the public in general hate change, the company isn’t going around trumpeting this new formula. [More]
If there’s anything that people across the globe truly need and want, it’s more fizzy sugar water. And so PepsiCo is investing more money in getting the attention and the business of consumers in the world’s largest market. Their latest attention-getting scheme and bit of inter-brand synergy between two of the company’s signature brands: Cola chicken-flavored Lay’s potato chips. [More]
Pepsi is trying to pull a move in Japan with a new drink called “Pepsi Special” that would probably not fly with consumer watchdogs over here in the U.S. The company is reportedly touting the beverage as one that can basically cut down on your body’s fat so you can just go around chomping on burritos the size of your head and cheese fries with gravy (mmm, cheese) and still get skinny. That’s what we call wishful thinking. [More]
For years, Coca-Cola has aired ads featuring adorable animated polar bears that just love to drink the brown beverage. But a new video — created by the ad genius behind commercials for Burger King and yes, even Coca-Cola — tries to use those bears to push a message about guzzling too much soda. [More]
Even though soda cans and bottles now feature large, clear calorie counts, the makers of the biggest brands of fizzy drinks have decided to go ahead and put calorie information on some of their vending machines starting in 2013. [More]
You know what they say — if you don’t change, you die. Despite the positives of forward momentum, we’re willing to bet diehard Diet Pepsi drinkers might be a bit upset to know that the soda is changing up its sweetener. PepsiCo swears the taste will remain the same as the one aspartame brings to the game (had to do it), but now the soda will last longer on the shelf.
UPDATE: Reps for Mountain Dew have sent a statement to Consumerist clarifying its involvement (or apparent lack thereof) in the disastrous promotion.