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Twitter Thinks You Might Like To Slap Brands’ “Promoted” Stickers All Over Your Photos

If you looked at the last Twitter you shared on Twitter and thought, “You know, I could really use some more corporate branding on here,” you’re in luck: the social media platform says its teaming up with companies to offer “Promoted #Stickers.” [More]

It’s True: Crystal Pepsi Is Coming Back For All Those People Who Forgot They Hated It The First Time Around

It’s True: Crystal Pepsi Is Coming Back For All Those People Who Forgot They Hated It The First Time Around

For better or worse (mostly worse), I’ve always been a big fan of soda, so when I was a senior in high school in Florida in the early ’90s, I was over the moon that my area would get to try Crystal Pepsi before some other parts of the country. Then I tasted the underwhelming clear cola for myself. Now, more than 20 years later, Pepsi gets to introduce a new generation of cola lovers to that same unique disappointment, with a limited time re-release of Crystal Pepsi that we’re pretty sure the world could have done without. [More]

Ben Schumin

Pepsi To Bring Back Aspartame-Sweetened Diet Pepsi By September

Weeks after it was rumored that continued falling sales would propel PepsiCo to once again change the sweetener used in its main calorie-free beverage, Diet Pepsi, back to aspartame, the company announced plans to do just that Monday.  [More]

Allen

Pepsi Cancels Its Meeting With Bottlers To Discuss Diet Pepsi Plans

In recent years, customers told Pepsi that they weren’t interested in drinking diet colas because of their concerns about the sweetener aspartame. Pepsi took the logical next step and changed out the sweetener in Diet Pepsi to a blend of sucralose and acesulfame potassium to prop up diet cola sales, and in response to the change, sales…. fell even faster. Now Pepsi has canceled a planned meeting with bottlers to discuss solutions to the crisis. [More]

Pepsi, Frito-Lay Quietly Adding GMO Ingredient Labels To Some Foods

Pepsi, Frito-Lay Quietly Adding GMO Ingredient Labels To Some Foods

Whether or not you agree with mandatory labeling for foods containing genetically modified or genetically engineered ingredients, the Vermont law requiring this information on food sold in that state will go into effect on the first of July. Some companies — including Mars, Campbell Soup, and General Mills — have announced decisions to implement these labels nationwide, while PepsiCo appears to be quietly putting labels on its products. [More]

Why Is An Old Billboard A Treasured Symbol But A New One Is An Eyesore?

nydlux

If someone told you today that a new, brightly lit neon sign was going up across the street from where you live, you might react with disgust at the thought of such a commercial eyesore invading the skyline of your community. Yet when some older sign or billboard is threatened, everyone is suddenly up in arms, rushing to its defense. How does something as mundane as outdoor advertising grow to become considered an essential piece of the urban fabric? [More]

Mike Mozart

Soda Makers Advertise New And Exciting Ingredient: Sugar

Late last year, Pepsi prepared to introduce a new beverage, the old-timey and upscale 1893, or as its trademark application called it, “1893 From the Makers of Pepsi-Cola.” It’s just one of many products taking advantage of a strange trend in soft drinks right now: making products with real sugar is a selling point, something that the industry might not have expected just a few years ago. [More]

geoffruddock

UPDATE: Pepsi Says Organic Gatorade Still Slated For 2016 Release

UPDATE: After an earlier report that Pepsi was pushing back the release date of its new organic Gatorade to 2017, a spokeswoman for the company reached out to Consumerist and said that unfortunately, “the wrong date was shared” in the media outlet’s interview. [More]

The Kola Nuthouse. Excuse me, Kola House.

A List of Corporate Buzzwords From Pepsi’s Announcement Of Its Artisanal Cocktail Space

Do you have a hole in the heart that’s shaped like artisanal drinks made from a kola nut and peddled by a soda company that knows how to use all the coolest corporate buzzwords? You’re in luck! Pepsi is opening the country’s first “experimental kola bar, restaurant, lounge, and event space” in New York City. From the sound of the company’s press release, it’s where buzzwords go to die. [More]

Walmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To Flint Schoolkids

Walmart, Coca-Cola, Pepsi, Nestlé Offer 176 Truckloads Of Clean Water To Flint Schoolkids

You’ve no doubt heard about the concerns over lead-tainted water in the Michigan city of Flint. While the city and state have declared it a public-health emergency, some big businesses are stepping up with the promise of delivering millions of bottles of clean water to Flint schoolchildren through the rest of 2016. [More]

(Myszka)

Coca-Cola, Pepsi Once Again Fund Study Claiming Diet Soda Is Better For You Than Water

Back in 2014, the soft drink industry funded a study that, coincidentally, concluded that diet soda is better for weight loss than water. These same companies are at it again, not only providing the backing for another study extolling the virtues of diet drinks, but also — according to new reports — directly paying money to the researchers involved. [More]

Pepsi will install thousands of health-focused vending machines across the country next year.

Pepsi’s New Hello Goodness Vending Machines Offer Only “Healthy” Options

PepsiCo wants consumers to know that it is taking their health seriously, and to demonstrate that, the company says it plans to install vending machines offering only healthy products around the country.  [More]

Return Of Crystal Pepsi Confirmed, But You Can’t Actually Buy It (Yet)

Return Of Crystal Pepsi Confirmed, But You Can’t Actually Buy It (Yet)

A few months ago, the word on the street was that Pepsi was bringing back a carbonated ’90s icon, Crystal Pepsi. The clear-caffeine-free beverage lives in our collective memory a a product that was briefly very popular and then disappeared the following year. Pepsi has announced that the product will come back as part of a giveaway to promote the company’s rewards app, Pepsi Pass. [More]

(ken fager)

Pepsi To Appeal To Different Set Of Millennials With New “1893” Cola

Mention any cool brand to a bona fide hipster and you’ll inevitably get an earful about how that product sucks now and was so much better blah blah blah. But even the oldest hipster still hanging on to the refurbished sugar warehouse “space” his parents bought him two decades ago isn’t old enough to remember the original Pepsi formula. [More]

Ben Schumin

Pepsi “Not At All Concerned” By Negative Initial Reaction To New Diet Pepsi

After decades of using aspartame as the sweetener for its Diet Pepsi cola, PepsiCo made the switch to sucralose (aka Splenda) in August. Early feedback has not been positive on social media and sales have not turned around, but the company says to remain calm and keep drinking. [More]

(PepsiCo)

Pepsi Selling “Pepsi Perfect” Collectible Soda On The Date Marty McFly Visited 2015 In ‘Back To The Future: Part II’

As it turns out, having your product featured in a major motion picture doesn’t only pay off when the movie first heads to theaters, but it can reap promotional gold for years to come, if you play it right. To that end, Pepsi announced it’s offering a limited quantity of Pepsi Perfect on the day Marty McFly orders a Pepsi in Back to the Future: Part II — Oct. 21, 2015. [More]

(JeepersMedia)

You Can Now Make Your Own Pepsi At Home With A SodaStream

SodaStream recently said it’d be focusing more on sparkling waters than on competing with traditional sodas, but it seems now that even if it did want to beat Big Soda, it’d rather just join’em, instead: after a limited trial run of Pepsi-flavored caps in Florida last year, SodaStream is expanding the partnership to offer the caps filled with Pepsi and Sierra Mist flavors to everyone. [More]

(Julia Zucker)

Diet Pepsi Sweetened With Aspartame May Be Sold Online

Earlier this year, PepsiCo announced that Diet Pepsi, long sweetened with aspartame (some of us still call it by the brand name NutraSweet), would be switching over to sucralose (which you’ll find in Splenda). But just in case people still crave that distinctive aspartame taste, Pepsi’s CEO says the company will find a way to make it available. [More]