While Coke swears there is no difference in taste between Coke made with High Fructose Corn Syrup and Coke made with cane sugar, Pepsi continues to give credence to the opposite side of that argument. The beverage company has announced that plans to sell its sugar-sweetened Pepsi Throwback and Mountain Dew Throwback sodas as long as people buy them.
Do Americans feel strongly enough about high fructose corn syrup to seek out food without it? Will anyone go out of their way and pay extra to find soda or ketchup without the controversial corn-based sweetener? AdAge reports that some companies are removing it from their products, but have discovered that marketing the change without alienating consumers who weren’t aware of or simply don’t care about the presence of HFCS poses unique problems.
According to Beverage Industry Magazine, Pepsi will be launching “Pepsi Throwback” and “Mountain Dew Throwback,” both of which contain sugar instead of high fructose corn syrup. The logos, seen above, were found through a search of the United States Patent and Trademark Office’s Trademark Electronic Search System by BevReview.com, which reports that the trademarks were filed on January 9, 2009.