If you’ve ever worked in a bookstore, you’re probably intimate with the practice of pulping mass market paperbacks. Publishers reimburse booksellers for inventory they don’t sell, but paperbacks are so cheap to produce that it would cost more to return them than to throw them away. Instead, stores tear off the covers, mail those back as proof of unsold inventory, and throw the books in the trash.
Harlequin, the been-around-forever romance novel company, reported a 32% increase its 4th quarter from a year ago, says ABC News. In this video clip, they look at the company’s single minded focus on churning out 1200 new titles per year at $5 each, in pretty much every sub-genre you can invent. The best parts of the segment, however, are watching various celebrities—especially Martin Bashir, George Will, Seth Rogen and Paul Rudd—read samples. Their interpretations will make you feel “the purely caveman urge to pick her up and carry her to bed.”