paper or pixels?


Shoppers Using More Paper Coupons Than Digital Because It’s Simpler: No, Really

While retailers are making their own coupons and even manufacturers’ coupons available through mobile apps, customers still prefer to clip and carry around paper coupons. We also use much more dead-tree coupons than digital ones, even as the standard coupon distribution channels try to come up with ways to make digital coupons easy and convenient. [More]