After reversing its initial approval of Palcohol last year, the Alcohol and Tobacco Tax and Trade Bureau has once again approved the powdered alcohol product, making it likely that it could appear on shelves in some stores this spring.
Remember Palcohol, the powdered alcohol that when, mixed with water, is supposed to be the equivalent of one drink or shot of booze? Palcohol can’t even see store shelves from where the product is standing at this point, after first being an approved product and then having that approval yanked by regulators. But if and when it finds its way to the public, some states are preparing to keep it from shelves before it ever gets the chance to hit them.
A couple weeks back, the Internet went a bit nuts when it learned that federal regulators had given the green light to a powdered alcohol product called Palcohol. Then a backlash ensued, fueled in no small part by things mentioned on the product’s nascent website, and regulators quickly rescinded their approval while some called for a ban on the product. But in a recently released video, Palcohol’s creator attempts to show that this is much to do about very little. [More]
Yesterday it was like you couldn’t turn around on the Internet without running into the hubbub about Palcohol, a powdered alcohol meant to be mixed with water sort of like Kool-Aid, but boozy. The astonishing thing? The Alcohol and Tobacco Tax and Trade Bureau had apparently blessed the product with its approval. That approval proved fleeting, as the agency reversed itself last night. [More]
Kool-Aid might be the drink of choice for children, but a similarly powder base drink could be the next big thing for adults. That’s because it’s alcohol. Yes, you read that right, powdered alcohol. [More]