Jonathan was at first stoked to get two Oswald the Lucky Rabbit plushies for $28, usually $16.50 each. He was going to give one to his sister and keep the other one. Then a week later buyer’s remorse struck like a piano dropped from 30 stories above, squashing his hopes into the size of a quarter. There was a new deal – buy one get one free! So he reached out and Tweeted someone, Disney Store President Jim Fielding.