ordering apps

JeepersMedia

McDonald’s Hopes Mobile App Can Super-Size Your Spending By Tracking What You Buy

McDonald’s is looking for ways to reverse its decline in customer traffic and appeal to younger consumers so it can stay relevant. While fresh beef and functioning ice cream machines are important parts of the fast food giant’s future plans, even more important will be a mobile ordering app that will let it collect data on customers and offer them carefully tailored deals and upsells. [More]