For years now, TV networks have used their online presence to promote their series with extra digital content, like deleted clips, and behind-the-scenes glimpses. ABC is now expanding on that tactic by creating seven original shows that will only be available on its website or one of its mobile or connected TV apps. [More]
online content
How "Free" Really Works Online
By 9.29.11
On this poster, “Facebook” should really be a fill-in-the blank option. I can think of several other instances where this is true. If you’re not paying for a service online, then you’re what’s being sold to advertisers and marketers, either in the form of ads being served, your data being sold, or both. So, in the case of the Facebook redesign backlash, that was the pig complaining about the barn getting a paint job and a new rope swing. [More]
YouTube Planning $100 Million Spending Spree To Compete With Cable
By 4.8.11
Google-owned YouTube is getting quite ambitious, not only aiming at more live sports broadcasts, but focusing on creating its own entertainment programming and shifting to a TV-like channel format to compete with cable and satellite companies. [More]
