You can’t blame companies that run advertisements on Facebook for being a bit suspicious after the social media platform has acknowledged problems with over-estimating how long users interact with videos and how much time users spend reading Instant Articles and interacting with brand pages. Now the company will submit to an outside audit of that advertising data. [More]
Sometimes the stories are political; other times they’re too intriguing not to share, with tempting pieces of celebrity news. “That can’t possibly be true,” we say when seeing a headline that, say, Hillary Clinton and Yoko Ono have been lovers for years. You click, and advertisements load on the site, benefiting its creators… and the ad networks that profit. [More]
Last fall, Google announced AMP — the Accelerated Mobile Pages project — in an effort to nudge content publishers to design mobile websites that load as quickly as possible. Now that a number of publishers have sped up their mobile sites, Google has begun tagging some search results that lead to faster pages. [More]
Legitimate advertising is an annoyance that most of us tolerate and do our best to ignore. But there are more pernicious forms of advertising that aren’t just a nuisance but actually pose a potential security risk, like the “injected ads” that find your way into your web browser through software and extensions. [More]
On the one hand, it can be very convenient to get a coupon emailed to you based on your obsession with tacos. On the other, having every website you visit blast your eyes with ads for the same darn pair of lime green shoes you already bought as part of a Halloween costume and never intend to buy again. But some retailers say they’re working on tailoring such marketing efforts down to each person individually, to maximize effectiveness and cut down on irritation.
Depending on who you ask, ad-blocking browser extensions are either the only thing that makes the Internet tolerable, or instruments of evil that are strangling digital media to death. (Or maybe both.) The maker of extension AdBlock counters that the real problem is that not enough people know that they can banish ads from their browsers. So they’re raising money through crowdfunding to get the word out. Through ads. [More]
Do you like it when marketers track your behavior across the Internet, in the name of providing you with targeted ads? If you said no, you’re in the majority, according to a new Gallup Poll and common sense. But don’t worry. Advertisers will continue to follow you anyhow.
Online advertisers will do anything for clicks, and Facebook will take anybody’s money. A Facebook advertiser decided the best way to grab eyeballs was to put a picture of a 9/11 terrorist in his banner ad. Yep, it’s good ol’ Mohamed Atta, the guy who steered the first plane to crash into the World Trade Center.