omnicom

Snickers Makes Fun Of Effeminate Men By Shooting Them

Snickers Makes Fun Of Effeminate Men By Shooting Them

Using codes of masculinity to sell products to guys is nothing new, but it’s usually about beer, “hard lemonade” or deodorant. It’s also usually funny, and pokes fun at male insecurities while celebrating them. A new Snickers commercial, however, seems to just be about beating the crap out of sissies.