Because Will Ferrell himself is an inexplicable bundle of comedic joy, we aren’t even going to attempt to understand or explain why he’s taken his Old Milwaukee ad campaign from Davenport, Iowa to Stockholm, Sweden. The Swedes like beer and comedy, right? So why not. But we’re really happy he did it because the results are, as per usual, hilarious.
Will Ferrell is spreading his enthusiasm for Old Milwaukee through the heartland, taking on Nebraska in a Super Bowl ad shown only in that state last night. Regional ads for the beer aired in Davenport, Iowa and Terra Haute, Ind. in the last few months, after Ferrell asked the company if he could make commercials for them free of charge, an offer they clearly couldn’t refuse.
If Will Ferrell asks you if he can make ads for your oft-reviled product for free, the answer is always going to be yes. And that’s what Pabst Brewing Co. said when he presented the idea to do local TV ads in Davenport, Iowa for Old Milwaukee beer.