The Federal Trade Commission hasn’t let the bee out of its bonnet over health claims made by POM Wonderful that it says amount to deceptive advertising, having kept on the company’s case since 2010. Now, eight months after POM made its case before a federal appeals court that it’s not being misleading about the things its juice can do, the court is siding with the FTC.
For the last few years, the Federal Trade Commission has repeatedly spanked the makers of POM Wonderful beverages for making unsubstantiated advertising claims about the health benefits of its pomegranate juice products. But today in a federal appeals court, POM argued that the FTC went too far in regulating the ads in question. [More]