While consumers might be excited to have the opportunity to order brenner (breakfast for dinner) when visiting McDonald’s after a long day of work, that doesn’t mean the people cracking eggs and flipping sausage patties are excited. In fact, franchisees say the rollout of McDonald’s all-day breakfast has been less “lovin’ it,” and more nightmare. [More]
Nearly four months ago, when we first got hints that McDonald’s was going to be making a Super Bowl-centered campaign about how “lovin’ is better than hatin'” and other folksiness, we predicted it wouldn’t exactly be well received by consumers. And when it finally rolled out the “Pay with lovin'” campaign, our opinion didn’t really change. Now that this brief, G-droppin’ period has passed, it doesn’t look like people have anymore love for McDonald’s than they did a few months ago. [More]
On Monday morning we brought you the story of the McDonald’s worker in Minnesota who decided to trash the restaurant after being fired. While no one expects that young man to get his job back — or to get hired by anyone else in the near future — you might be surprised to learn that his boss has also been let go for failing to rein in the rampage. [More]
Late last week it was reported that McDonald’s would launch a marketing campaign in January with the phrase “Lovin’ Beats Hatin'” at its center, but the reality of what the burger behemoth actually trademarked makes those three words sound almost authentic by comparison. [More]
In spite of Instagram’s warm-and-fuzzy, heavily filtered appearance, its users are no less likely to rip others to shreds for their own amusement than anyone else on the Internet. This fact was lost on McDonald’s, which inexplicably thought it could unleash ads on Instagram without being subject to an acid-tongued backlash from users. [More]
Imagine you’re just minding your own business, waiting in line for some fast food breakfast at your local McDonald’s when a man walks in. Something seems a bit off about him. Is it the way he walks? Perhaps it’s something about the conversation he’s having on his phone. Or maybe, just maybe, it’s the huge, bloody kitchen knife sticking out of his back. [More]
In recent years, McDonald’s has been constantly tinkering with its menu, adding numerous limited time offers [LTOs] like the ill-advised and overly expensive Mighty Wings, and changing its Dollar Menu to the confusingly named “Dollar Menu & More.” In doing so, it’s angered franchisees, and alienated some customers who took their fast food money elsewhere. Yesterday, the company finally admitted that McD’s menu has gotten too McComplicated. [More]
A month after an ex-McDonald’s worker in Pennsylvania sued her former employers because they required that all employees receive their pay via a fee-laden Chase prepaid debit card, she has put together a petition asking McDonald’s leadership to put an end to the practice at McDonald’s nationwide. [More]
McDonald’s Franchisees Not Pleased About Improving Customer Service While Selling More Discount Food
Between increasing (and tastier) competition, a general drop in the number of younger people eating out, and corporate push to sell more lower-margin menu items, the last thing some McDonald’s franchisees want to hear about is improving customer service. [More]
Many of us are fully aware that a lot of food products that say “maple” rarely contain even a drop of real maple syrup. Such is the case with McDonald’s new Fruit & Maple Oatmeal. But the people of Vermont take their maple seriously and they’re demanding that McDonald’s make changes to the product or its labeling.
You probably never wanted to see what the insides of a raw McDonald’s McRib sandwich looked like. Neither did Consumerist reader Russell, but he didn’t really have a say in the matter.
Yesterday, the proposed legislation that would remove toys from kids meals in San Francisco unless they met specific health requirement got one step closer to reality, as a board of supervisors committee recommended that the law go before the full board for a vote.
Last week, we wrote a group called the Physicians Committee for Responsible Medicine that had produced an ad that made a direct link between McDonald’s food and heart disease by showing a corpse in a morgue clutching a partially eaten Big Mac. Believe it or not, McDonald’s was not pleased with the TV spot.
McDonald’s has lost at least two customers in the San Francisco area. The fast food Goliath has threatened to sue a pair of hopeful restaurateurs if they go ahead with the plan to name their plan to name their small macaroni and cheese-themed restaurant “Little Mac.”