Seeing apparently only translates to the younger set believing when anti-smoking messages appear on the front of cigarette packages, says one study, and don’t have much effect when they’re displayed on the back. Researchers studied a set of British teenagers using both text warnings on the front and back as well as anti-smoking photos [More]
Anti-smoking groups have long pressured Hollywood to decrease smoking in kids’ movies, and studios have apparently listened. A Centers for Disease Control and Prevention report says there were 72 percent fewer smoking incidents in kids’ movies in 2010 than in 2005 levels, dropping from 2,093 instances to 595. Smoking in PG or G-rated films plummeted 94 percent (from 472 instances to 30) in that span.