When major news event happen, the people who run brands’ social media accounts have a tough choice: should they mention it or not? When things go wrong, people accuse you of using the deaths of beloved celebrities to hawk shoes or cereal. The problem, though, is that the rewards for brands are too great, and they aren’t about to stop trying just because a few people are offended. [More]
no such thing as bad publicity
Pushing the “there’s no such thing as bad publicity” mentality to the extreme, an online retailer allegedly stalked and threatened customers in order to boost his search engine visibility. The seller reportedly went to such extremes that federal authorities stepped in and arrested him on charges of mail fraud, wire fraud, making interstate threats and cyberstalking.