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Google To Start Doing Its Mega-Personalized Ad-Serving Thing On TV, Too

Google To Start Doing Its Mega-Personalized Ad-Serving Thing On TV, Too

As dominant as it is and has been for decades, TV advertising is something of a crapshoot. Neilsen ratings are still the gold standard for every network out there, especially since they now finally track time-shifted viewing. But Neilsen still uses their own proprietary tech, and works on a sampling basis. In an age when every set-top box and most of the TVs they’re plugged into are themselves net-connected computers, there’s a more granular and accurate way to measure viewers and to advertise to them — and Google’s taking it.

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