The whole idea behind I Can’t Believe It’s Not Butter is supposed to be that this yellow, smushy spready product you put on bread and spray on vegetables (which is kind of weird, right?) is so ridiculously akin to the real thing, that you just cannot believe it’s not butter. Someone should’ve told that to the brand’s Twitter account manager.
No one likes their game of Bedazzle Blast or whatever it may be interrupted by an annoying, floating mobile add popping up on the screen. So it’s really not surprising to hear that most of the clicks those ads get from consumers are accidental.
If you want good service, you’ll have to dress the part.