Sure, times are difficult in the newspaper business, and new and innovative ways to attract readers are essential right now. However, we can go ahead and not recommend this method. Laura writes that the carrier for her local weekly paper subscribed everyone on her route by default, and left a cheerful note telling them to call customer service if they didn’t want it.
Cash-strapped fishwraps all over the world are watching the Times of London’s new content paywall business model. How’s that working out for them? Depending on how you look at the numbers and whether you value total visitors or pageviews, the newspaper, owned by Rupert Murdoch’s News Corp., lost either two-thirds or 90 percent of their online readership since the pay walls were erected.