While many media outlets were heralding today’s news that magazine giant CondÃ© Nast plans to bring five of its biggest selling titles to Apple’s new iPad tablet thingy, if you actually read what the CondÃ© memo says, it becomes apparent that they really have no idea what they’re dealing with.
While perusing old advertising trade journals, I came across this ad for the New Yorker. You win if you can correctly answer what the message is here: New Yorker readers are under-exercised fat cats? That blackface was more common in hotels than we ever thought? That retail stores once secretly conspired with the New Yorker’s ad department to divulge customers’ sales histories?
That’s why credit-card companies have had to rein in their lending and shed accounts. Since that risks shrinking profits, they’re also trying to get as much as they can out of their existing customers, by doing things like sharply increasing their interest rates.
Magsforless.com and My1mag.com are really crappy. Don’t buy magazines from them. They claim to use the power of bulk purchases to negotiate special rates. The reality is magazines never arriving, completely unresponsive customer service, and ruminating observers of human behavior everywhere bereft of their New Yorkers.