new york daily news

Here’s the clip of yours truly, Ben Popken, on FOX 13 Tampa yesterday talking about the Grocery Shrink Ray that all the writers on the site have been doing a great job of covering. The interview was done over Skype webcam and I think it came out pretty well. “Shrinkage” and “downsizing” may be nothing new, but I think we’re going to see more goods shrinking and by greater degrees in the coming months. It’s practically a secret inflation. At the end of the story they say that some manufacturers are considering doing away with gallons of milk and instead selling 3/4 of a gallon, for the same price. If that happens, I think a lot more messages like the recording of the good ol’ boy upset over the downsized Jimmy Dean’s sausage are going to be left on customer complaint lines across America. As the guy in the New York Daily News shrinking package article (which I was also quoted in, whoo), said, “Soon people will be buying empty bags and empty boxes.”