On Thursday, we wrote about the NY Times Company threatening to sue custom-apparel company Neighborhoodies over its use of the logo for the long-dead New York Herald Tribune newspaper. And now that the ‘hoodies have made it clear that they have no intent on complying with the Times’ cease-and-desist order, the media giant has made an end-run around the shirt sellers, threatening legal action against the company that hosts Neighborhoodies’ site.
The New York Herald Tribune hasn’t been published since the late ’60s and it would likely not be remembered by most were it not for the now-iconic image of original manic pixie dream girl Jean Seberg attempting to sell copies of the paper on the streets of Paris in the 1960 film Breathless (or Ã€ bout de souffle for those who insist on such things). Regardless, the New York Times company apparently has a pending trademark on the logo and will sue you if you try to use it.
Eustacia W. writes:
I placed an order with Neighborhoodies on November 16 for a navy blue hoodie with white lettering, outlined in baby blue and a graphic of a regal lion on the front left. They sent me the sweatshirt about a week later and the lettering on the back looked great. But the front looked horrible. The regal lion was in black. On a navy blue sweatshirt. With white lettering. Now I realize that I failed to specifically state that the graphic was to be in white so that it would match the lettering. But I also most certainly did not ask that it be done in black so that it would virtually disappear on the shirt. I would think that any reasonable person would look at this and say, “Hmm, perhaps we should contact the consumer to make sure she gets what she wants and to save everybody some possible grief.” This did not happen.